Business Profile - English
Carola Hölting
01. Education
Studied Middle and Modern History at the University of Heidelberg, graduated as Magister Artium in 1999.
Further education „Management – Marketing – Communication at the FH Potsdam, graduation with certificate 2011.
02. Job Skills – Overview
Marketing & PR
10+ years of experience with special knowledge in broadcast & pro audio business
Photography
25+ years of experience as a professional (theater) photographer
Training & Teaching
15+ years experience teaching (photography, digital image processing, video and video editing)
03. Job Skills – Details
Marketing Consulting
- Marketing analysis and strategy development
- Conception and implementation of marketing measures – print & online (print ads, website, newsletter, social media)
- Development/revision of corporate design
- Advice, support and creation of media projects (photos, film)
- Setup, layout & administration of CRM systems (Zoho)
- Planning, organization and implementation of trade fair exhibitions & events (IBC Amsterdam, NAB Las Vegas, TMT Cologne, Photokina Cologne), as well as user meetings and customer events
Website & Social Media
- Conception and content maintenance of websites
- Creation of content in text, image and video (German/English)
- Creation of websites (mainly in WordPress)
- Search engine optimization SEO
Press and public relations
- Creation of press releases (German/English)
- Press support (continuous or event-related)
- Creation of an annual press plan based on industry events and content-related key topics of the print and online magazines (Editorial Calendar)
Photography, Video & Training
- Creation of photo or video material (depending on the subject area either by Carola Hölting herself or in cooperation with other artists)
- Extensive personal network with photographers from various fields, cameramen, musicians, composers, speakers & graphic designers for animations and explanatory films
- Training of students or staff in the fields of photography, image editing, video film and video editing. Training in the areas of graphics, animation & audio editing possible via cooperation partners
Software Skills
- Adobe Photoshop, Adobe Premiere, Zoho CRM, WordPress, Microsoft Office
Languages
- German (mother tongue), English (business fluent)
- Basic knowledge: French, Spanish, Dutch