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Business Profile - English

Carola Hölting


Portrait Carola

01. Education

Studied Middle and Modern History at the University of Heidelberg, graduated as Magister Artium in 1999.

Further education „Management – Marketing – Communication at the FH Potsdam, graduation with certificate 2011.

02. Job Skills – Overview

Marketing & PR

10+ years of experience with special knowledge in broadcast & pro audio business


25+ years of experience as a professional (theater) photographer

Training & Teaching

15+ years experience teaching (photography, digital image processing, video and video editing)

03. Job Skills – Details

Marketing Consulting

  • Marketing analysis and strategy development
  • Conception and implementation of marketing measures – print & online (print ads, website, newsletter, social media)
  • Development/revision of corporate design
  • Advice, support and creation of media projects (photos, film)
  • Setup, layout & administration of CRM systems (Zoho)
  • Planning, organization and implementation of trade fair exhibitions & events (IBC Amsterdam, NAB Las Vegas, TMT Cologne, Photokina Cologne), as well as user meetings and customer events

Website & Social Media

  • Conception and content maintenance of websites
  • Creation of content in text, image and video (German/English)
  • Creation of websites (mainly in WordPress)
  • Search engine optimization SEO

Press and public relations

  • Creation of press releases (German/English)
  • Press support (continuous or event-related)
  • Creation of an annual press plan based on industry events and content-related key topics of the print and online magazines (Editorial Calendar)

Photography, Video & Training

  • Creation of photo or video material (depending on the subject area either by Carola Hölting herself or in cooperation with other artists)
  • Extensive personal network with photographers from various fields, cameramen, musicians, composers, speakers & graphic designers for animations and explanatory films
  • Training of students or staff in the fields of photography, image editing, video film and video editing. Training in the areas of graphics, animation & audio editing possible via cooperation partners

Software Skills

  • Adobe Photoshop, Adobe Premiere, Zoho CRM, WordPress, Microsoft Office


  • German (mother tongue), English (business fluent)
  • Basic knowledge: French, Spanish, Dutch